Reija hiking through the vast landscapes of Mongolia. When she’s not working, you’ll find her exploring different corners of the world.
“When I joined the team, Xiphera’s marketing already had a strong foundation. That made it easier to develop new, measurable strategies”, she states when asked, how Xiphera’s marketing strategy has changed in the past year. “For me, measurability is key. It’s essential to track what works and what doesn’t, using data to guide our actions.”
With a strong background in sales, Reija emphasizes the importance of aligning marketing and sales within a company. “It’s been great to see how closely sales and marketing work together here at Xiphera,” she says. “I believe it’s important that marketing and sales communicate openly. Everything we do in marketing helps move the business forward, whether the results come quickly or over time. To me, it doesn’t make sense to keep the two separate.”
Beyond strengthening Xiphera’s industry presence, Reija focuses on keeping a steady flow of inbound leads. “Because of my sales background, I focus on bringing in new opportunities and keeping the pipeline active. At the end of the day, marketing helps drive revenue.”
Reija began her career at Xiphera working remotely from home, which made it harder to break into the industry. Without her colleagues nearby, she struggled to get into cryptography. During her first year at Xiphera, a positive change has been the company’s expansion to Tampere, where we now have an office.
For Reija, one of the best things in her role at Xiphera, is that marketing is truly valued. She feels trusted in her expertise and has the freedom to explore different ways of doing marketing.
“Cryptography isn’t the easiest subject for sure, but from day one I’ve been supported by experts and am learning something new every day. That’s what makes this role so interesting,” Reija says.
“We want to be one of the world-recognized experts and leaders in hardware-based security and cryptography, and to achieve that, we need to systematically build our brand image on all platforms. One other significant change since I started has been our marketing team growing to two people. This creates an opportunity to make our marketing even more impactful. In particular, Sara Brax’s strong graphic design skills help strengthen our visual identity.”
Xiphera’s marketing focuses on further developing our brand, website, and user experience, while also strengthening our visual identity. By closely tracking user flows, we ensure every interaction is intuitive, helping people find exactly what they need, faster and with ease.
Why? Because we believe that great design is not just about aesthetics. It’s about creating seamless experiences that connect with our audience.
Reflecting on the past year, Reija pauses for a moment before smiling and summing it up:
“A year of stepping outside of my comfort zone and embracing constant learning. Cryptography is a field where there’s always more to discover and accepting that I can’t know everything has been tough. The challenges are real, but so are the rewards. It’s exciting to market Xiphera’s world-class solutions, especially at a time when cybersecurity is more important than ever.”
